One of our Shorts has passed 5.6 million views and brought in more than 7,500 new subscribers. It's still gaining views.
Why it kept moving
It had five things going for it: evergreen demand, searchability, suggested-video potential, strong framing and long-term discovery.
How to use this
Before you shoot, ask whether someone would still search for this topic a year from now. If they would, the video can keep earning attention long after publishing day.